D. high pressured selling E. consumer fraud Minute Maid squeeze-fresh OJ concentrate. PROBLEM Advertisin r as to how to use the product. RESULT: Consumers did not know how to use it. Which of the reasons below is most likely the reason for this product failure? A. Insignificant "point of difference" B. Incomplete market and product definition Too little market attractiveness (size and growth of mkt) Poor execution of the marketing mix Poor product quality on critical factors C. D. E. the heart of business 20) Marketing is an approach to business that puts theat decisions. A. product B. company C, customer, client, partner and society D. bottom line E. employee 21) A group of university students decide to quit smoking together after seeing numerous government your lungs. Which part of the definition of marketing is reflected by this change of behavior in response to the governments' education campaign? A. A mutual exchange of value between a customer and an organization. B. Creating, communicating and delivering a good, service or idea. C. Individuals and organizations that are part of a product's supply chain. D. Both A and B. E. All the above are true. advertisements talking about the damage that smoking will do to 22) Which of the following are products used to produce other products? A. consumer products B. industrial products C. emergency goods D. specialty goods E. convenience goods 23) What is the cost at retail of a product that sells for $400 and has a markdown percent of 40%? A. $120 B. $180 C. $240 D. $300 E. $360