Question: D I S C U S S I O N : M A R K E T I N G I N T H E

D I S C U S S I O N : M A R K E T I N G I N T H E A G E O F A L E X A

On balance, will AI assistants have a positive or negative effect on brand equity? Why?

How should a brand manager incorporate AI assistants into her/his marketing plan?

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