d$.$knowdl.com$/$content$/$mis$-$decision$-$sim$/$strategy$\_$information$\_$systems$/$player$/$#$/$ed$1$e$769$bed$02$a$405$c$6048$a$71$bad$55156\_$misdecisionsimstrategy informat

Customers pay set fees at

gyms.

People have many fitness

options.

Many coaches are looking

for work.

There are many national

chains.

There are many low$-$cost

gyms.

Threat of substitutions

Threat of new entrants

Bargaining power of customers

Existing Rivalries