D. Provide me with two (2 ) specific, well thought out, concise, and mutually exclusive (1.e., different phenomena - real or fictitious) examples to help illustrate the truthfulness of this quote. For each of your examples offer two performance measures that are negatively impacted and explain why. [Hint: for 1b you could write a paragraph or two and speak about Blockbuster and its demise. Its resources and capabilities (bricks and mortar stores where people would go to rent movies) were very valuable. However, technology and customer preferences changed and soon the bricks and mortar model was dead. We still favor being entertained, but we now do it via streaming over the internet, pay-per-view, etc. There are many valid ways of measuring this negative impact: (1) decreasing FAT because the PP&E can no longer drive revenue the way it did, (2) decreasing ROA because the TAT suffered due to massive drops in FAT and inventory turnover, (3) decreases in market share for non-cinema entertainment dollars due to customers receiving their entertainment from other venues.............and on and on.. Apologies, but you cannot use Blockbuster as one of your examples.]