Question: D. Read the examples below and state the type of brand development strategy outlined in each example. Examples Strategies 1. P&G company has leveraged the

D. Read the examples below and state the type of
D. Read the examples below and state the type of
D. Read the examples below and state the type of brand development strategy outlined in each example. Examples Strategies 1. P&G company has leveraged the strength of its brand "Mr. Clean" to launch Mr. Clean car washes. 2: Al Rashid Group own different brands of clothing such as Max, Splash, Bossini and others 3. Lay's Chips extended their flavours to cater to more tastes. 4. When Red Tag organization owners thought their brand name has lost its thunder; they opted to re brand their organization to Red Tag, 5. iPhone introduced a different size which is the phone plus series to cater for those who want bigger display. E. Based on your studies of segmentation and targeting, fill in the following table by stating each targeting strategy described in the example. Example Targeting Strategy 1. TOYOTA Corporation targets several market segments and designs separate offers for each. They have several brands of cars for each segment of car buyers (Lexus, Landcruiser) 2. Whole Foods targets only the affluent and health- conscious consumers, by offering organic, natural, and gourmet foods. 3. MAC makeup shop allows customers to personalize and customize their makeup pallets by choosing from hundreds of colours and tons of different finishes. 4. Alsalam Bank decided to promote their new campaign using the traditional advertising media such as billboards and the local newspapers. 5. Magic World is a specialized kids gym that focuses on overweight kids as an early stage intervention program to help reduce obesity rates in Bahrain

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