Question: Da Silva, R., & Rahimi, I. (2004). Issues in implementing CRM: a case study. Issues in Informing Science & Information Technology Once you complete the

Da Silva, R., & Rahimi, I. (2004). Issues in implementing CRM: a case study. Issues in Informing Science & Information Technology Once you complete the reading of the case, identify the problem of the case and present a document with a substantive discussion where explain a proposal for the implementation of an updated CRM program against the case.

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