Question: -DABAO GOING DIGITAL case study 1. What are the key factors that are pushing Singapore hawkers to digitalise their business? 2. Technology had been proposed
-DABAO GOING DIGITAL case study
1. What are the key factors that are pushing Singapore hawkers to digitalise their business?
2. Technology had been proposed as a solution to overcome the ban on dining in during the circuit breaker. While some hawkers embraced it, others were less willing to. Using a Perceived Value- Urgency Matrix*, classify the hawkers into four broad groups. Describe them using key characteristics, and identify their attitudes towards technology in terms of urgency and reasoning.
*Note: the matrix is a simple 2 x 2 matrix, with High / Low on each of the 2 dimensions (Perceived Value and Urgency).
3. With the adoption of digital technology in their businesses, how should hawkers modify their operational processes?
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