Dag runs a hardware store. He learned that customers process the price of $$9\mathrm{.}99$ as significantly lower than the price of $$10\mathrm{.}00$ because of the reduced digit count in the price point. Accordingly, he follows this rule to set up the prices for all products. Dag uses a $\_\_\_\_\_\_\_\_$ strategy.

Group of answer choices

psychological pricing

one$-$price strategy

high$/$low pricing

everyday low pricing $($EDLP$)$

variable pricing