Question: Dan needed a television and had rounded his decision down to three potential options. He began to compare these. These could also have been called

Dan needed a television and had rounded his decision down to three potential options. He began to compare these. These could also have been called his evoked set. What stage of the consumer decision

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making process did this occur at

?

.

information search

.

consideration stage

.

evaluation of alternatives

.

cognitive dissonance

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