Danielle

It appears our product may be moving toward a decline, so we are considering one of three strategies to revitalize sales: cost reduction, adding a new product line of games, or adding a sustaining innovation.

Marina

Are you familiar with that term, Thivanka Senanayake?

A sustaining innovation is a newer and better version of an existing product that targets primarily existing customers.

A sustaining innovation means changing the product altogether and creating somefing new from scratch.

A sustaining innovation is when a company goes in a new direction inspired by a larger company's products.

A sustaining innovation means retaining the existing product without altering the initial version.

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