Question: DAR creates and markets silver and ruby jewelry, which it sells to retailers in the Gulf region. The company s management believes its retail customers
DAR creates and markets silver and ruby jewelry, which it sells to retailers in the Gulf region. The companys management believes its retail customers will stock more jewelry if its salespeople use aggressive marketing techniques, so the company provides strong incentives for salespeople and promotional allowances to resellers to get distribution for its jewelry. In other words, the company has a
Select one:
a Product
b Market
c Promotion
d Production
e Sales
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