Question: Darnell considered all sporting goods stores to be roughly equivalent in most ways; however, he considered DICK S Sporting Goods stores to have an exceptional

Darnell considered all sporting goods stores to be roughly equivalent in most ways; however, he considered DICKS Sporting Goods stores to have an exceptional level of customer service. Customer service, therefore, would be considered a ________ for him in evaluating sporting goods stores.
Multiple Choice
locus of control
determinant attribute
compensatory decision rule
retrieval set
noncompensatory decision rule

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