Data Analysis Technique

The Marketing VP has decided to use thematic analysis To analyze the transcript data because she believes that this technique will help her find patterns in the data to help her answer the research question.

Research Question

Which features influence you to purchase a smartphone?

From the given qualitative data analysis techniques, complete the following:

Create a qualitative data analysis strategy that will produce findings relevant to answering the given business research question.

Analyze how the created strategy enables the manager to draw informed conclusions for answering the business research questions.

Summarize the critical points of qualitative data analysis.