data analytics

Best Rest brand preference

"Assume that Best Rest has introduced a high$-$quality mattress with new technology that will help you sleep cooler.

You can buy this mattress online and have it shipped to your home."

$"$Is the following statement true?

If price was not a factor, I would probably rather buy the new Best Rest mattress than a

mattress."

internet users aged $21+$ who purchased a mattress in last five years or who plan to purchase next year

What do we know about mattress customers$$ perceptions of the Best Rest brand?$$

Is there interest in a Best Rest branded mattress?