Question: Data analytics has emerged as a powerful tool for businesses to gain insights and drive performance improvements. Using your knowledge of management information systems and

Data analytics has emerged as a powerful tool for businesses to gain insights and drive performance improvements. Using your knowledge of management information systems and data analytics, discuss the role of data analytics in improving business performance. Consider how businesses can use data analytics to make informed decisions, identify opportunities, and enhance their competitive advantage. Support your response with real-life examples or a video showcasing the impact of data analytics on a specific organization

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