Data Analytics Simulation: Strategic Decision Making $($Kelsey$-$White$)$

$1.$ Create a strategy and run it over four annual cycles $(2019,2020,2021,2022).$ What would you recommend to executives at Kelsey$-$White?

$2.$ Once you are satisfied with your outcomes write the report

o$$ Describe overall strategy and recommendations to improve marketplace performance? Note which factors played important roles:

Formulation

Pricing

Advertising, media marketing, and trade channels

Geographic and demographic

Data and data analytics

o$$ Describe and assess the effects of your strategic choices and how they interacted with each other. $($Hint: there are different ways to be successful in the simulation, but they only work if your choices are consistent with each other$)$

o$$ Reflect on your strategic approaches in these dimensions

How did your lived experience with strategy coincide with or contrast with the theoretical models of planning strategy and planning described by Carter et al$.(2009)?$

To what extent did creativity $($Brandenburger$,2019)$ and working backward $($Ashley$,2013)$ assist you as you crafted strategies in the simulation?