Data$-$collection and analytics technology has become increasingly more sophisticated in recent years, giving businesses access to a wealth of valuable information about their customers' individual shopping habits, preferences, and interests. Businesses must consider that each customer is different and, therefore, needs to be catered to in a specific fashion. For your main post, identify the technological components needed to generate business opportunities for the following functional areas:

Creating a customer loyalty program

Communication$/$information options $($email$,$ rich site summary $[$RSS$],$ social media$)$

Your main post should list your technological recommendations and provide a brief summary of their functions and how they will meet each need of the business.

The information presented in this discussion will expand on the ideas for the customer acquisition milestone in this module. Apply the information to this assignment to expand your ideas of how businesses are able to turn browsers into buyers.