Question: Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $ 65 100 % Variable expenses 39 60 Contribution margin $
Data for Hermann Corporation are shown below:
| Per Unit | Percent of Sales | ||||||
| Selling price | $ | 65 | 100 | % | |||
| Variable expenses | 39 | 60 | |||||
| Contribution margin | $ | 26 | 40 | % | |||
Fixed expenses are $73,000 per month and the company is selling 4,300 units per month.
Exercise 5-5 (Algo) Part 1
Required:
1-a. How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $9,700, the monthly sales volume increases by 100 units, and the total monthly sales increase by $6,500?
1-b. Should the advertising budget be increased?
Complete this question by entering your answers in the tabs below.
- Req 1A
- Req 1B
How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $9,700, the monthly sales volume increases by 100 units, and the total monthly sales increase by $6,500? (Do not round intermediate calculations.)
should the advertising budget be increased?
yes or no
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