Question: Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $ 115 100% Variable expenses 69 60% Contribution margin $ 46

Data for Hermann Corporation are shown below:

Per Unit Percent of Sales
Selling price $ 115 100%
Variable expenses 69 60%
Contribution margin $ 46 40%

Fixed expenses are $83,000 per month and the company is selling 2,500 units per month.

Required:

1-a.

The marketing manager argues that a $8,800 increase in the monthly advertising budget would increase monthly sales by $19,000. Calculate the increase or decrease in net operating income.

2-a.

Refer to the original data. Management is considering using higher-quality components that would increase the variable expense by $5 per unit. The marketing manager believes that the higher-quality product would increase sales by 15% per month. Calculate the change in total contribution margin.

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