Question: Data for Herron Corporation are shown below: Per Unit Percent of Sales Selling price $ 80 100% Variable expenses 64 80% Contribution margin $ 16

Data for Herron Corporation are shown below:
Per Unit Percent of Sales
Selling price $ 80 100%
Variable expenses 64 80%
Contribution margin $ 16 20%
Fixed expenses are $74,100 per month and the company is selling 4,600 units per month.(Input the amount as apositive value. Do not round intermediate calculations. Round your answer to 2 decimal places.)
References eBook & Resources Section BreakExercise 5-5 Changes in Variable Costs, Fixed Costs, Selling Price, and Volume [LO4] 3. value: 1.80 points Required information

Exercise 5-5 Part 1

Required:

1a.

The marketing manager believes that an $7,400 increase in the monthly advertising budget would increase monthly sales by $17,000. Calculate the increase or decrease in net operating income.

Net operating income (Click to select)decreasesincreasesby $
1b. Should the advertising budget be increased ?
No
Yes
Hints References eBook & Resources Hint #1Ask your instructor a questionCheck my work 4. value: 1.80 points Required information

Exercise 5-5 Part 2

2a.

Management is considering using higher-quality components that would increase the variable cost by $6 per unit. The marketing manager believes that the higher-quality product would increase sales by 14% per month. Calculate the change intotal contribution margin.

Total contribution margin (Click to select)decreasesincreasesby $
2b. Should the higher-quality components be used?
Yes

No

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