Question: Data for Herron Corporation are shown below: Per Unit Percent of Sales Selling price $ 80 100% Variable expenses 64 80% Contribution margin $ 16
| Data for Herron Corporation are shown below: |
| Per Unit | Percent of Sales | |||
| Selling price | $ | 80 | 100% | |
| Variable expenses | 64 | 80% | ||
| Contribution margin | $ | 16 | 20% | |
| Fixed expenses are $74,100 per month and the company is selling 4,600 units per month.(Input the amount as apositive value. Do not round intermediate calculations. Round your answer to 2 decimal places.) |
Exercise 5-5 Part 1
| Required: | |
| 1a. | The marketing manager believes that an $7,400 increase in the monthly advertising budget would increase monthly sales by $17,000. Calculate the increase or decrease in net operating income. |
| Net operating income | (Click to select)decreasesincreasesby | $ |
| 1b. | Should the advertising budget be increased ? | ||
|
Exercise 5-5 Part 2
| 2a. | Management is considering using higher-quality components that would increase the variable cost by $6 per unit. The marketing manager believes that the higher-quality product would increase sales by 14% per month. Calculate the change intotal contribution margin. |
| Total contribution margin (Click to select)decreasesincreasesby | $ |
| 2b. | Should the higher-quality components be used? | ||
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