Question: Data for Questions 3 and 4 Item Value Units Sold 100,000 Unit Cost $40 Target Return on Sales 10% Advertising $1,500,000 Consumer Promotion $1,800,000 Personal

Data for Questions 3 and 4 Item Value Units Sold 100,000 Unit Cost $40 Target Return on Sales 10% Advertising $1,500,000 Consumer Promotion $1,800,000 Personal Selling 5 salespeople @ $80k each Dealer Promotion $1,200,000 Product Development $700,000 3. Calculate the break-even price. 4. What would the selling price have to be to get the target return? 5. What other factors besides break-even should you consider before setting price

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