Data for the year ended December 31, 2023:

Item	Amount
Revenue	$10,000,000,000
Cost of Goods Sold	$4,000,000,000
Operating Expenses	$3,000,000,000
Income Tax Expense	$1,000,000,000
Net Income	$2,000,000,000
Total Assets	$30,000,000,000
Total Liabilities	$15,000,000,000
Shareholders' Equity	$15,000,000,000

Requirements:

1. Calculate Coca-Cola's gross profit margin.
2. Determine Coca-Cola's operating profit margin.
3. Analyze the impact of income tax expense on Coca-Cola's net income.
4. Evaluate how Coca-Cola recognizes revenue from beverage sales.
5. Explain the significance of the Income Measurement Objective in Coca-Cola's financial reporting.
6. Discuss Coca-Cola's current ratio and quick ratio.
7. Perform a Cost-Benefit Analysis of Coca-Cola's marketing expenditure on brand visibility.