Data gathered through primary marketing research is different from data gathered through secondary marketing research in that primary data:

Question 1 options:

	have already been gathered and published.
	tend to be lower cost.
	are frequently outdated.
	are customized to meet a company's needs.
	are available to competitors.

Question 2 (1 point)

In the establishment of the specifications stage of a B2B buying process:

Question 2 options:

	each vendor's proposal, bid, or price quotation is evaluated for acceptability.
	the buyer works out any terms that still remain.
	the business spells out what is needed and develops decision criteria on which to make a vendor choice.
	the requirements arising out of a company's operations are recognized.
	the choice of how to acquire a product is made.

Question 3 (1 point)

The person who has an impact on the buying decision but does not necessarily use the product or the service is known as the:

Question 3 options:

	initiator.
	gatekeeper.
	decider.
	approver.
	influencer.

Question 4 (1 point)

In the context of buying center, the person who chooses product requirements, suppliers, or both is known as the:

Question 4 options:

	initiator.
	gatekeeper.
	user.
	decider.
	influencer.