Question: Data generalizability is the: a ) degree to which the data is an accurate portrait of the target population. b ) degree to which a
Data generalizability is the:
a degree to which the data is an accurate portrait of the target population.
b degree to which a specific question or investigated issue leads the respondent to give a socially expected response.
c level of preparation required to create an appropriate environment for the respondent.
d degree to which respondents share certain similarities.
e percentage of the general population that is the subject of the market
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