Data governance and master data management are very distinctive elements of the enterprise-level initiative. However, good master data management programs embrace strong governance right from the start to gain the confidence of business users who often do not trust their master data. The unique thing about managing master data is that it is the type of data that defines subjects linked to the who, what, and where in business transactions communications, and events. The who could be a customer or an employee; the what could be a product or service, and the where could be a store, office, or a near location (Dennis, 2019).

How does mater data impact quality at the enterprise level?