Data mining and analytics have become an increasingly important tool. As we move into the $21$ st century analytical information will be one of the largest growing industires because

All of the above

It will allow company's to target their users.

With analytical infomration, software tools and human analysts will be able to predict trends, user habits, and other pertinent information.

with information on purchases analysts can ascertain information on political views, social$-$economic statistics and other information based on user behaviors.