Data mining refers to

Multiple Choice

the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.

a branch of marketing specializing in obtaining both objective and subjective data to be used by other companies or organizations.

obtaining information about a competitor and its products for use by one$$s own firm.

the use of information derived solely from unsolicited sources such as customer complaints or complements.

any form of electronically generated market research.