Question: Data security is particularly important to marketing managers because Data security is particularly important to marketing managers because they are the protectors of customers personal

Data security is particularly important to marketing managers because
Data security is particularly important to marketing managers because
they are the protectors of customers personal data within a firm.
a data breach can severely damage a firms reputation.
it can affect marketing research results and lead to poor decisions.
big data and its protection are primarily marketing functions.
it may compromise the information in an MIS.

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