Question: Data table Requirements 1. Which approach to pricing should Kyler Builders emphasize? Why? 2. Will Kyler Builders be able to achieve its target profit levels?

 Data table Requirements 1. Which approach to pricing should Kyler Buildersemphasize? Why? 2. Will Kyler Builders be able to achieve its targetprofit levels? 3. Bathrooms and kitchens are typically the most important selling

Data table Requirements 1. Which approach to pricing should Kyler Builders emphasize? Why? 2. Will Kyler Builders be able to achieve its target profit levels? 3. Bathrooms and kitchens are typically the most important selling features of a home. Kyler Builders could differentiate the homes by upgrading the bathrooms and kitchens. The upgrades would cost $25,000 per home but would enable Kyler Builders to increase the sales prices by $43,750 per home. (Kitchen and bathroom upgrades typically add about 175% of their cost to the value of any home.) If Kyler Builders makes the upgrades, what will the new cost-plus price per home be? Should the company differentiate its product in this manner? Kyler Builders builds 1,500-square-foot starter tract homes in the fast-growing suburbs of Atlanta. Land and labor are cheap, and competition among developers is fierce. The homes are a standard model, with any upgrades added by the buyer after the sale. Kyler Builders's costs per developed sublot are as follows: (Click the icon to view the costs.) Requirement 1. Which approach to pricing should Kyler Builders emphasize? Why? Kyler Builders will need to emphasize a approach to pricing because they are are stiff competition. Kyler Builders would like to earn a profit of 14% of the variable cost of each home sold. Similar homes offered by competing builders sell for $202,000 each. Assume the company has no fixed costs. Read the requirements. control over pricing because the tract homes

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