Data that are inaccurate, incomplete, or inconsistent create serious operational and financial problems for businesses because they create inaccuracies in product pricing, customer accounts, and inventory data, and lead to inaccurate decisions about the actions that should be taken by the firm.

Which of the following is not a step a firm might take to make sure it has a high level of data quality?

ANSWER

Unselected

Using data mining

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Performing data quality audits

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Using databases designed to minimize inconsistent and redundant data

Unselected

Using enterprise$-$wide data standards