data to identify the problems or trends and patterns in their area of interest. The process of identifying patterns or trends would be primarily based on the use and analytics of data using various tools and techniques discussed in the class. The candidates should be able to explain the significant changes in their data. Candidates may use other techniques (subject to approval).

1.1 Introduction Discuss the background of the analysis/research Explain the relevance to the industry or company used in the analysis in conjunction with the current business environment In a paragraph explain the purpose of the research, the relevance of the problem to the current business environment 1.2 Scope and Objectives (deliverables) Scope: Clarify the scope of the analysis or research Objectives: clearly state the objective (similar to a research statement) 2.0 Background Research/Literature Review 2.1 Business Use more than 3 reputed media articles/opinions The articles/opinions must be associated with the area of analysis/research and should be cohesively analyzed