Question: David Bowie has undergone several transformations from Ziggy Stardust to the White Prince over three decades in the music industry. The capital markets have seen

David Bowie has undergone several transformations from Ziggy Stardust to the White Prince over three decades in the music industry. The capital markets have seen considerable value in his talents. He became the first person in the music industry to float a bond issue for a total cost of $50 million. The entire issue was sold within one hour. Reflect on this, how would you describe David Bowie's personal intellectual capital? Do you believe this business practice is mainly driven by the value of his human capital or relational capital or both and why? (Support your answer with the analysis and application of relevant intellectual capital concepts)

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