Question: David is trying to help Dad get more customers for his dad s new business. Dad was thinking of buying ads on Facebook. David suggested

David is trying to help Dad get more customers for his dads new business. Dad was thinking of
buying ads on Facebook. David suggested sponsoring influencers on TikTok. (Lets assume both
would be appropriate for the new business.)
The Facebook ads would cost $500. There is a 20% chance of those ads being successful and
leading to $3,000 of new business. If the ads are not as successful, Dad would only bring in an
additional $300 of new business.
It would cost $200 to sponsor an influencer. There is a 20% chance of those ads being successful
and leading to $4,000 of new business. If the influencer bombs, Dad would only bring in an
additional $100 of new business.
David suggests that Dad use a decision tree. Draw and solve the decision tree for Dad. How
should Dad advertise his new business? How much should Dad expect to net as a result of this
advertising?

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