Question: DavidsTea is a distributor and processor of different tea blends. The company buys raw tea leaves from around the world and gently roasts, blends and

DavidsTea is a distributor and processor of different tea blends. The company buys raw tea leaves from around the world and gently roasts, blends and packages them for resale. DavidsTea currently has over 30 different blends of gourmet teas that it sells to retail shops in one-kilogram bags. The major cost is raw materials; however, there is a substantial amount of manufacturing overhead in the predominantly automated roasting and packaging process. The company uses relatively little direct labour.

Some of the tea blends are very popular and sell in large volumes, while a few newer blends have very low volumes. DavidsTea prices its tea at full product cost, including allocated overhead, plus a markup of 30 percent. If prices for certain teas are significantly higher than market, adjustments are made. The company competes primarily on the quality of its products, but customers are price conscious as well.

Data for the 2020 budget include manufacturing overhead of $3,000,000 which has been allocated based on each products direct-labour costs. The budgeted direct-labour cost for 2020 totals $600,000.

The expected prime costs for one-kilogram bags of two of the companys products are as follows:

Green Seduction Blend

Yuzu Matcha Blend

Direct Materials

$3.20

$4.20

Direct Labour

.30

.30

DavidsTeas controller believes the traditional product-costing system may be providing misleading cost information. She has developed an analysis of the 2020 budgeted manufacturing-overhead costs shown in the following chart.

Activity

Cost Driver

Budgeted Activity

Budgeted Cost

Purchasing

Purchase orders

1,158

$579,000

Material-handling

Setups

1,800

720,000

Quality control

Batches

720

144,000

Roasting

Roasting hours

96,100

961,100

Blending

Blending hours

33,600

336,000

Packaging

Packaging hours

26,000

260,000

Total manufacturing-overhead cost

$3,000,000

Data regarding the 2020 production of the Green Seduction Blend and the Yuzu Matcha Blend are shown in the following table. There will be no raw-material inventory of these teas at the beginning of the year.

Green Seduction Blend

Yuzu Matcha Blend

Budgeted Sales

2,000 kg

100,000 kg

Batch size

500 kg

10,000 kg

Setups

3 per batch

3 per batch

Purchase order size

500 kg

25,000 kg

Roasting time

1 hour per 100 kg

1 hour per 100 kg

Blending time

0.5 hours per 100 kg

.5 hour per 100 kg

Packaging time

0.1 hours per 100 kg

.1 hour per 100 kg

Required:

  1. Using DavidsTeas current costing system:
    1. Determine the companys predetermined overhead rate using direct-labour cost as the single cost driver.
    2. Determine the full product costs and selling prices of one kilogram of Green Seduction Blend and one kilogram of Yuzu Matcha blend.

  1. Develop a new product cost, using an Activity Based Costing (ABC) approach, for one kilogram of the two different blends of tea.

  1. What are the implications of the ABC system with respect to
    1. The use of direct labour as a basis for applying overhead to products?
    2. The use of the existing product-costing system as the basis for pricing?

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