Dawn Burton described the challenges of using ethnic approaches of segmenting target audiences for mixed-race consumers. What

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Dawn Burton described the challenges of using ethnic approaches of segmenting target audiences for mixed-race consumers. What are those challenges and why should marketers be concerned about mixed-race consumers?

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Understanding Cross Cultural Management

ISBN: 9781292015897

3rd Edition

Authors: Marie Joelle Browaeys, Roger Price

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Posted Date: Feb 23, 2024 12:20 AM

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Dawn Burton described the challenges of using ethnic approaches of segmenting target audiences for mixed-race consumers. What

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Dawn Burton highlights several significant challenges associated with using solely ethnic approaches to segment target audiences for mixedrace consume... View the full answer

Understanding Cross Cultural Management

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