Question: DB# 6 : Market Research No unread replies. No replies. One of the most difficult parts of doing marketing research is creating effective questionnaires. Review

DB#6: Market Research
No unread replies. No replies.
One of the most difficult parts of doing marketing research is creating effective questionnaires.
Review the information on questionnaire design in Exhibit 9.3 in your book.
As a higher-educational consultant, you've been hired to design a questionnaire to be used by UAF to recruit students.
Explain what the questionnaire would be designed to find out. (4 pts.) Then write one closed-ended and one-open ended question to provide on the questionnaire, explaining why this are ideal questions to ask potential students (6 pts =3 points each). Hint: UAF would want to want to attract students like you. Think about what attracted you to UAF.

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