DBS Bank is launching a new investment product targeting senior citizens in Asia. The company decides to
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Question:
DBS Bank is launching a new investment product targeting senior citizens in Asia. The company decides to use direct marketing for selling the product.
1. What direct marketing strategy would allow the company early testing and response measurement of the product?
2. Provide the advantages and disadvantages of direct marketing in the context of the banking and financial industry.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: