Question: De Beers and The Global Diamond Industry case study... answer the following in full details explaining why and how 1. Who wrote the rules of

De Beers and The Global Diamond Industry case study... answer the following in full details explaining why and how

1. Who wrote the rules of the international diamond market? How were they enforced?

a. What were the key mechanisms that De Beers used to manage the value chain in the past?

b. Did De Beers increase customer satisfaction above the levels that might have existed without De Beers leadership?

c. What are some pros and cons of De Beers strategy? Did De Beers increase profitability for all participants? Were De Beers activities good for everyone?

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