De Merlier, J. (2017). Technology Management: Five Steps to Staying Ahead [Online]. Available at: https://www.creax.com/en/our-work/technology-management-five-steps-to-staying-ahead Within this article, there is an explanation of technology in business as consisting of three layers and also a roadmap to ensure that technology and strategy are perfectly aligned within a business. Critically discuss how these models can help an organization to ensure that it is gaining competitive advantage through the use of technology, and also why the article considers that many firms fail to achieve this