• Dead aim means to "aim precisely and directly at one's target". This is the essence of targeting in the practice of marketing.
• Select a branded product. Then, explore the branded product with a view to identifying and explaining the segment (or segments) which the brand manager intends to target, evaluating the 'fit' between the branded product and this target segment (or these target segments), and pinpointing any opportunities to improve the targeting.

Answer rating: 100% (QA)

Firstly selecting a branded product for this exercise I will choose Apples iPhone for the purpose of this answer 1 Target segment identification of th... View the full answer