Dear all,

Below, you will find all the information you need for your assignment:

Each of you will find $15$ ads $($print$*,$ TV$/$video$**,$ digital$**{?}^{****})$ promoting diversity. You can find ads from any of the $3$ categories $($print$,$ TV$/$video$,$ digital$)$ as many times as you want but make sure you find at least one from each category. You can also find $2-5$ bad examples as we discussed.

After finding the ads, you will need to answer the questions below:

Which topic is mostly discussed and where does the ad focus? $($personal$,$ physical, or social characteristics?$)$

What kind of emotions does it create? $($Empathy$,$ sadness, joy, hope, etc.$)$

Does it fit with the brand's values? $($Check the brand's social profiles, website, and other work they have done and see if their values coincide with the ad's message or if it's just for the likes$/$views etc.$)$

Does it pass the message effectively? $($Is the message easily understood by everyone or is it confusing? Is the viewer able to remember the brand$/$the product$/$the service after watching it$?)$

What would you do differently?$/$ opinion

Technical details

You will present your assignment in separate PowerPoint Presentations $($each one of you will create his$/$her own or a mutual Powerpoint$/$Google Slides. Please include the links of the video commercials you chose on your presentation and$/$or screenshots of the print and digital ads.

You can answer all the above questions on your PowerPoint $($written$)$ in order to have everything gathered in one place.