Dear MKET $337$ Students,Your Project assignment entails forming a group of $2$ students and writing a project document on a current product $($good or service$)$ that you think needs pricing setting $/$ review in your market.Students are asked to evaluate the pricing aspects and to focus on major topics communicated in the course.Choose a product $($good or service$)$ that you will study and for which you need to suggest or modify the price as a pricing specialist, the project parts entail the follows:$-$ Product and industry description$-$ The differentiating factors of your product$-$ Comparison of your prices with competing products$-$ Suggest the breakeven level of sales you need to meet if you make any fixed investment $($chapter $4).-$ Study elasticity factors following a hypotheses that you consider when changing prices $($chapter $6)$State the impact of social media on your pricing strategy $($Pros and Cons with competitors$)-$ State your recommendations Throughout your project you need to :$1.$ Refer to at least $2$ refereed journals to support your project using library journals.$($use Library link on your Ritaj account$)2.$ Make meetings with at least $30$ customers in your industry $($ could be students in the university $)3.$ Use concepts acquired in the course to add value to your report $($price segmentation$)$ GRADING YOUR PROJECT:$1)$ TITLE, INTRODUCTION, CONCLUSION AND TABLE OF CONTENTS $15$ points$2)$ ORGANIZATION AND DEVELOPMENT $10$ points $-$ Structure of the paper, logical coherence $($including AAU SBA title page, table of contents, executive summary, introduction, recommendations, conclusion and works cited$)3)$ CONTENT $/$ QUALITY OF IDEAS $50$ points$-$ Knowledge of methodology, its application. Evidence of critical thinking.$-$ Includes: correct use of supportive material $($e$.$g$.$ charts, diagrams, illustrations, maps, and tables$)4)$ QUALITY OF RESEARCH $15$ points$-$ Work with sources and literature includes proper citation $5)$ CLARITY, FORMAT, READABILITY, AND QUALITY $10$ points$-$ Writing style, level of English: $5-$ Formal quality and format of report: $5$ TO START:$-$ Enjoy your choice of the product and your work on the subject$-$ Divide the work in advance between the project members $-$ Think about the logic of what you search and write$-$ Follow the guidelines stated above