Imagine that you, in a team of three or four people, are responsible for promoting one...

  

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Imagine that you, in a team of three or four people, are responsible for promoting one of the following: • a new, up-market health and fitness club • a new brand of jeans, manufactured by a new (and therefore unknown) company • a new, fashionable but inexpensive range of quartz watches • potatoes, to be sold in supermarkets • a new taxi company in your town Decide exactly what your product is, what is special about it, and which tools you would use to promote it. Imagine that you have a generous budget, and are thus able to employ several different tactics. 2e Case study: Promotional strategies Imagine that you, in a team of three or four people, are responsible for promoting one of the following: • a new, up-market health and fitness club • a new brand of jeans, manufactured by a new (and therefore unknown) company • a new, fashionable but inexpensive range of quartz watches • potatoes, to be sold in supermarkets • a new taxi company in your town Decide exactly what your product is, what is special about it, and which tools you would use to promote it. Imagine that you have a generous budget, and are thus able to employ several different tactics. 2e Case study: Promotional strategies

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The new health and fitness club is special because it offers a unique and luxurious experience for i... View the full answer