• Decide who your target consumer(s) is. Write down the demographic characteristics of this person(s). Refer to this section in the textbook.
• Learn more about your target consumer(s) by examining their psychographic characteristics. Psychographics are kind of like demographics. Psychographic information might be your buyer's habits, hobbies, spending habits and values. Demographics explain who your buyer is, while psychographics explain why they buy.
• Create a five-question survey that enables you to find out about your target consumers (s) habits, hobbies, and more without asking directly, What are your hobbies?, for example. Then, ask people from your target demographic to fill out your psychographic questionnaire. Try to get at least five people to respond to your survey.
• Compile the questionnaire results and then add the psychographic characteristics to the demographic profile(s) you have already created.

Submit your responses and findings on a single page document.