Question: Decision Case Analysis : Sell D2C or through Amazon ANALYSIS 1.Overall decision 2. Summary of major reasons (criteria) for your decision Here I should see

Decision Case Analysis : Sell D2C or through Amazon

ANALYSIS

1.Overall decision

2. Summary of major reasons (criteria) for your decision

Here I should see a summary of your inferences below

3. Evidence supporting overall decision

Provide data from the case for each alternative you need to assess against the 3 criteria

you listed above.Best way to do this is with a table.

Example:

Criteria A:

Evidence Criteria A:

- fact 1: ....

-fact 2: ..

-fact 3: ...

Inference: (Based on these facts, what conclusion can you make about this criterion?)

Criteria B:

Evidence Criteria b:

- fact 1: ....

-fact 2: ..

-fact 3: ...

Inference: (Based on these facts, what conclusion can you make about this criterion?)

Criteria C:

Evidence Criteria C:

- fact 1: ....

-fact 2: ..

-fact 3: ...

Inference: (Based on these facts, what conclusion can you make about this criterion?)

ACTION PLAN

4. Overall Goal

should be driven by your overall decision. It's the "now what?" and should be longer term.

5. Short-term SMART objectives

at least 2 objectives that you need to accomplish in the short term to reach your overall goal.The objective should be specific, measurable, achievable, realistic, and timebound.

6. Long-term SMART objectives

at least 2 objectives that you need to accomplish in the long term to reach your overall goal.The objective should be specific, measurable, achievable, realistic, and timebound.

7. Major Risks

List 2 risks to your action plan - i.e., are there any short or long-term objectives that present a risk to the company if they are not reached.

8. Risk Mitigation

For each risk listed above, what can lower or perhaps eliminate the risk

9. APPENDIX (6 points)

Include at least 1 analytic framework below.

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