Question: Decision makers do not have the ability or resources to process all available information and alternatives to make an optimal decision. sometimes, they seek the

Decision makers do not have the ability or resources to process all available information and alternatives to make an optimal decision. sometimes, they seek the first acceptable alternative they encounter, rather than evaluating all alternatives to see which one is best.

What is this?

risk aversion

escalation of commitment

irrational decision making

intuition

satisfice

Decision makers do not have the ability or resources to process

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