Decision Point: Analyzing the Alternatives

Based on your communications, you have established a list of decision criteria: marginal costs, adoption of synthetic components, estimated shipping costs, top note integrity, and base note integrity.

How would you order the importance of the items on the list? The number in parentheses indicates the relative weights for each factor. A higher number indicates that an item is more important; a lower number indicates a factor is less important.

Select an option from the choices below and click Submit.

Adoption of synthetic components $(10),$ Base note integrity $(8),$ Top note integrity $(6),$ Estimated marginal costs $(4),$ Estimated shipping costs $(2)$

Marginal costs $(10),$ Estimated shipping costs $(8),$ Top note integrity $(6),$ Base note integrity $(4),$ Adoption of synthetic components $(2)$

Top note integrity $(10),$ Adoption of synthetic components $(8),$ Marginal costs $(6),$ Base note integrity $(4),$ Estimated shipping costs $(2)$