Decision Point: Choosing Your Communication Channels To communicate with your audience, you need to choose a communication channel through which you will communicate (promotional element). As you know, each promotional element has its own set of pros and cons. Keeping your target market, communication objective, and appeal in mind, choose the communication channel you will use to launch Take-A-Ride's ride-share program. Select an option from the choices below and click Submit. DOU B. Sales promotion: Create a direct mail campaign to Charleston residents that includes a brochure about bike sharing and a coupon for $5 off their first bike share. Billboard advertising: Strategically place ads about Take-A-Ride on billboards throughout Charleston. Public relations: Provide a press release to local news outlets announcing the launch of the bike-sharing program. Personal selling: Place Take-A-Ride salespeople at bike-share rental locations to interact with potential customers