Decision Point: Choosing Your Primary Sources

Having decided to use primary sources to obtain data, you need to decide what sort of primary sources you will use. The following three options are suggested by the researchers within the market research department. Choose the one you think best suits your research objectives.

Select an option from the choices below and click Submit.

Performing a survey that focuses on consumer knowledge, attitudes, and preferences towards the eSports industry.

Performing a series of experiments that test whether consumers would purchase more eSports event tickets if advertising was increased.

Observing consumers as they purchase eSports tickets and memorabilia.