Decision Point: Creating a Stronger Relationship with Your Consumers

In the next meeting with the CEO, she shares the following: "Now that you have chosen a promotional strategy for targeting the athleisure market, I need you to also find a way to strengthen our relationship with our core customers, the serious fitness consumers."

She continues, "A majority of our core consumers like to hang out with other people who work out a lot. I think we can use this insight in some way to strengthen our brand image and our relationship with our core customers."

Which of the following choices would be the best way to leverage this insight to create a stronger relationship with Decathlonwear's core consumers using the smallest amount of resources?

Select an option from the choices below and click Submit.

Sponsor a place online where people can read the latest fitness advice.

Using fitness centers, sponsor get$-$togethers for people to meet after their workouts to share fitness tips and opinions.